 |
Design
Standards
Sprint is well known in the marketplace for high quality
telecommunication services. Creating and enforcing the
standards solves two primary
problems:
- creates efficiency, which saves the
company hundreds of thousands
of dollars every year.
- creates consistency, which enhances the user experience for
the customer.
Translating the
primary brand elements of Clarity, Pioneering, and Genuine
into tangible standards
and guidelines to follow in everyday development is, to say
the least, a complex task.
The Sprint Web Style Guide provides standards for user experience
and technical development. Designers
will find rules around designing to fit the Sprint look and
feel, typography
and navigation
requirements, while developers will find coding conventions,
technical documentation
and templates to begin
development.
Standards are based on usability research, W3C compliance,
accessibility requirements, business management, and developer
feedback.
When change to
a
standard is proposed, a collective team evaluates each recommendation
for revision.
Figure 3 - Standard template with pixel dimensions,
before and after.
Tab navigation design has evolved from a eye straining red bar
to a soft, yet clear light gray design.
Figure 4 - Tab navigation design, before and after.
Working prototypes are available for reference on proper navigation
flow and site structure.
Figure 5 - Prototype
Yet creating standards is not enough. The majority of the work
involved is providing counsel to internal groups and agencies
on proper implementation. This often involves creative direction,
information architecture, and development assistance to educate
and communicate the benefits of following the standards.
|
|
