User Centered Design

Sprint.com must address all possible product and services the company offers. The highest level user scenarios include:

• Traditional consumer looking for new wireless or long distance service,
• Traditional consumer returning to manage existing service accounts.
• Large business customer needing data services for offices across the country and internationally.
• Investors and Analysts looking for company news and detailed insight on corporate strategies.

5 column grid system allows complex orientation of content while overcoming traditional inverted-L design. Account Management is primary for all user types, and is first element the eyes will see. Navigation grouped into task zones: Manage Promotional Shop/browse News Resources